0) Quick Fact Sheet (3-second summary)
- Best for: ecommerce/product ads, landing pages, social bundles that need consistent visuals
- Time: 20–40 minutes for a 10-image set
- Tools in this Route: ChatGPT (shot list + style rules), Midjourney (10 images in one locked style), Canva (resize/export bundle)
- What you’ll end with: 10 cohesive commercial-ready images + a reusable “style block” you can repeat
1) The real problem: inconsistency kills “commercial”
Most people fail at “commercial images” because they generate:
- different lighting, different lens, different background
- random props and composition
- mismatched colors and materials
Your audience doesn’t see “creative.” They see “unprofessional.”
This Route fixes that with one rule: Lock the style first. Change only the scene.
2) When to use this Route
Use this Route when you need:
- a 10-image bundle for ads, product pages, catalog sections
- consistent branding for a new product launch
- “same world” images that look like a single photoshoot
Perfect for:
- ecommerce thumbnails + product lifestyle shots
- landing page hero + 6–9 supporting visuals
- social campaign: 10 posts that match
3) When NOT to use it
Skip this Route if:
- you need real product accuracy (exact packaging text, exact UI, legal compliance visuals)
- you need photoreal “proof” for regulated categories (medical claims, finance claims, before/after)
- you need a complex art direction with multiple styles (this is “one-style system”)
If accuracy matters, use AI for mood boards and concepts, then do real photography/design.
4) The “one-style” system (what makes it repeatable)
You will create 3 assets and reuse them forever:
- Style Guide (lighting, camera, palette, background rules)
- Shot List (10) (each shot is one scene prompt)
- Negative rules (what to avoid so outputs don’t drift)
Once you have these, your next product set becomes fast.
5) Step-by-step workflow (the exact sequence)
Step 1 — Create a 10-image shot list (ChatGPT)
Goal: define 10 scenes that feel like one photoshoot.
Do this:
- Product: [product]
- Audience: [who buys]
- Brand vibe: [minimal / luxury / playful / tech]
- Use-case: [ads / landing page / ecommerce / social]
- Output needed: 10 images that look consistent
Shot list structure (recommended 10):
- Clean hero product on neutral background
- 45-degree angle detail (material/texture)
- “In-use” lifestyle (hands only if needed)
- Flat lay with 1–2 supporting props
- Close-up macro detail
- Comparison layout (2 variants / colors)
- Packaging + product together (if relevant)
- Scene with subtle brand color accent
- Social-friendly vertical composition
- “Banner-ready” wide negative-space version
Rule: keep props minimal. More props = more chaos.
Step 2 — Lock a Style Block (Midjourney)
Goal: one consistent look across all 10 images.
Your Style Block should include:
- lighting (soft studio, diffused, etc.)
- camera/lens feel (product photo, 85mm, etc.)
- background rule (clean, minimal, single color palette)
- color treatment (consistent tone, premium, etc.)
- composition rule (centered, consistent angle, etc.)
- “commercial” constraints: no text, no logos, no watermark
Practical consistency tips:
- reuse the same lighting words every time
- keep the same “clean background” phrase every time
- avoid adding new adjectives per shot (adjective creep causes drift)
Step 3 — Generate 10 images by changing ONLY the SCENE
For each image:
- paste the same Style Block
- replace only the scene line from the shot list
Fast quality filter (pick winners quickly):
- product edges clean
- background not noisy
- lighting matches the set
- no weird hands/text/artifacts
- looks like a real campaign photo
If 2–3 images drift:
- don’t rewrite everything
- regenerate only those shots using the exact same style block
Step 4 — Resize and export a “publish bundle” (Canva)
Goal: ship variations without redesign work.
Recommended export bundle:
- 1080×1080 (Instagram square / product tiles)
- 1080×1920 (Stories/Reels)
- 1920×1080 (YouTube thumbnail / wide banners)
- Optional: 1200×628 (link preview)
Consistency rule:
- same margin/layout across all exports
- don’t add text unless needed (and if you do, keep it identical)
6) Commercial-use reality check (don’t promise what you can’t prove)
AI images can be used commercially in many cases, but:
- platform rules and brand rules differ
- you must avoid trademarks, logos, and recognizable copyrighted characters
- for high-stakes campaigns, run a quick human review checklist
Safe default behavior:
- “no text, no logos, no watermark”
- avoid generating “exact copies of existing product ads”
- treat outputs as marketing assets that require review
7) Pro Tips (this is where quality jumps)
- Start with minimal prompts. Add details only if needed.
- If you want “luxury,” use lighting/material words, not “luxury” as a vibe word.
- Keep a saved Style Block per brand (Brand A, Brand B).
- For sets: prioritize cohesion > individual perfection.
8) Common failures (and fixes)
Failure: images look like 10 different worlds
Fix: lock style block, remove extra adjectives, keep backgrounds simple.
Failure: messy props and clutter
Fix: cap props at 0–2 items, define “clean surface” and “minimal”.
Failure: inconsistent color grading
Fix: add one color phrase (e.g., neutral, soft contrast) and reuse it.
Failure: unusable exports for platforms
Fix: design one Canva template and drop images into the same grid.
9) What you get at the end (clear outcome)
By the end of this Route, you have:
- 10 cohesive commercial-ready images that match
- a reusable shot list + style block you can repeat for any product
- platform export sizes ready to publish without extra editing